EARTH/PERCENT — Lily Stroud

THE EARTH AS YOUR CO-WRITER

Social assets for environmental charity Earth/Percent’s ‘The Earth as Your Co-writer’ campaign identity, an initiative that has songwriters credit The Earth on compositions and donate 1% of all royalties. Custom, handwritten script type eludes to a songwriter scribbling down lyrics, contrasting the brand’s bold typeface. A subtle glow adds a dream-like quality to the assets hinting at stardom, whilst paper textures add to a scrapbook look.

year
type
client

2023
campaign identity
earth/percent
lettering, social assets

(00) artist cards

(01) social assets

(02) type lock-up