12 FOR 24 — Lily Stroud

12 FOR 24

I was commissioned for a second year running to design UMPG’s Spotify playlist cover artwork and mailer for the 2024 edition of their annual playlist showcasing musical artists to watch, as well as accompanying mailer assets and Instagram artist cards. The moodboard hinted at paper textures and a muted colour palette that allows for the artist photos to take centre stage.

year
type
client

2024
cover art, mailer + artist cards
universal music publishing group
type, illustration, HTML

(00) playlist cover

(01) e-mailer

(02) Artist card template in use